a choice dish
perhaps they were sitting over an oval table, having a whiskey, discussing the publishing plans they had for the next year.... whom they would sign on this springtime excursion to the continent. fortunately their work was not really in competition so they were able to be friends. the fourteen years difference in age between them dissolved.
William Morris's stature as both a leader of the Arts and Crafts movement and the socialist camp made him an appealing figure to forward-thinking Americans of various stripes. In addition, Morris's experiments in self-publishing encouraged the creation of small presses in America which published books, pamphlets, and magazines to spread the gospel of liberated work.
In the pages of such magazines can be traced a contentious group that might be called, oxymoronically, a polemical community. Yet social occasions, joint subscriptions or "clubbing," shared adver- tisements, and the migration of editors and writers from one publication to another helped bind them as a community, even while their disputes over dogma grew. 2
Born in England in the 1850s, the Arts and Crafts Movement was rooted in a call for social and economic reform. The rallying cry -- to escape the material excesses of the late-Victorian age and foster a new respect for handcraftsmanship and the beauty of the natural world -- was welcomed wholeheartedly in the United States. By the close of the century, when the Arts and Crafts Movement's full impact was felt in America, large numbers of simple yet artistic household items were being produced by companies from coast to coast. There was quarter-sawn oak furniture, hammered-copper metalware, textiles, vases -- and, of course, tiles. *
William Morris's stature as both a leader of the Arts and Crafts movement and the socialist camp made him an appealing figure to forward-thinking Americans of various stripes. In addition, Morris's experiments in self-publishing encouraged the creation of small presses in America which published books, pamphlets, and magazines to spread the gospel of liberated work.
Enthusiasts like Gustav Stickley, Leonard Abbott, Herbert S. Stone, and Elbert Hubbard printed and/or edited numerous publications, many of them hand-sewn and embellished, which quoted and invoked Morris for enterprises that tended to wander further and further from Morris's original beliefs. Their discourse was largely dependent on small magazines which combined literary offerings and crafts features with coverage of radical issues and quasi-radical "freethinking."
In the pages of such magazines can be traced a contentious group that might be called, oxymoronically, a polemical community. Yet social occasions, joint subscriptions or "clubbing," shared adver- tisements, and the migration of editors and writers from one publication to another helped bind them as a community, even while their disputes over dogma grew. 2
one of these new-publishers, as noted by morris, was herbert stuart stone. in 1894, with his friend hannibal ingalls kimball, both having just graduated from harvard, decided to put out what amounts to a promo piece: it was called the chap-book.
though they ostensibly only wanted to pave themselves a way into the publishing world, their taste combined with the moment in time made their little magazine beautiful, rich in literature, and quite influential. with authors such as henry james, poets like stephane mallarme, and artists like aubrey beard- sly, the magazine quickly became part of that new international community that was creating that 'new art.'
in 1896, in chicago, the house beautiful was born. dismissing the typical victorian house as a 'hideous aggregation' of 'dismal dreariness' and 'tawdry finery,' the magazine discovered a more enduring beauty in simplicity.** across a few states, over in new york, another magazine with a similar philosophy was beginning, but rather than it being the successful business stone now hoped for, this one was part of a religion.
enter ernest batchelder and the many others recently inflamed by the passion of new ways to work, new ways to see. the american home, like those in europe, was being remade, and as the chap-book failed due to total ignorance about business practices, stone had an idea for another magazine, one for which he knew there was a burgeouning audience.
in 1896, in chicago, the house beautiful was born. dismissing the typical victorian house as a 'hideous aggregation' of 'dismal dreariness' and 'tawdry finery,' the magazine discovered a more enduring beauty in simplicity.** across a few states, over in new york, another magazine with a similar philosophy was beginning, but rather than it being the successful business stone now hoped for, this one was part of a religion.
where the house beautiful was slick, the fra, the roycrofters' publication under elbert hubbard, looked hand-done. where the house beautiful might talk a lot about the carpeting, the fra might talk about the soul. still the two both wrote of the home, both shared the soul of a movement. or did until that night, as they sat at that table discussing the craftsmen in europe they'd hoped to meet, and as their ship was torpedoed by the german soldiers. hubbard and stone both went down with the ship.
* Country Living, September 1, 2001, Bruce E. Johnson
** House Beautiful, November 1, 1996, Christine Pittel
* Country Living, September 1, 2001, Bruce E. Johnson
** House Beautiful, November 1, 1996, Christine Pittel
Labels: Elbert Hubbard, ernest batchelder, Gustav Stickley, Herbert S. Stone, lusitania, magazines, william morris