war, part 3

i know there will always be war because there has always been war.

War is Peace
Freedom is Slavery
Ignorance is Strength*

i know that wars will never be about what we are told they are.

Attention! Your attention, please! A newsflash has this moment arrived from the Malabar front. Our forces in South India have won a glorious victory. I am authorized to say that the action we are now reporting may well bring the war within measurable distance of its end.*

i know that lies will be told to me to enlist my support. the way to a woman's heart is through her kitchen.

Oceania was at war with Eurasia: therefore Oceania had always been at war with Eurasia. The enemy of the moment always represented absolute evil, and it followed that any past or future agreement with him was impossible.*

i know every nations mothers and fathers feel the same about their children, so protecting the children becomes the reason for war.

The war, therefore, if we judge it by the standards of previous wars, is merely an imposture. It is like the battles between certain ruminant animals whose horns are set at such an angle that they are incapable of hurting one another. But though it is unreal it is not meaningless. It eats up the surplus of consumable goods, and it helps to preserve the special mental atmosphere that a hierarchical society needs. War, it will be seen, is now a purely internal affair. In the past, the ruling groups of all countries, although they might recognize their common interest and therefore limit the destructiveness of war, did fight against one another, and the victor always plundered the vanquished. In our own day they are not fighting against one another at all. The war is waged by each ruling group against its own subjects, and the object of the war is not to make or prevent conquests of territory, but to keep the structure of society intact. The very word 'war', therefore, has become misleading. It would probably be accurate to say that by becoming continuous war has ceased to exist. The peculiar pressure that it exerted on human beings between the Neolithic Age and the early twentieth century has disappeared and been replaced by something quite different. The effect would be much the same if the three super-states, instead of fighting one another, should agree to live in perpetual peace, each inviolate within its own boundaries. For in that case each would still be a self-contained universe, freed for ever from the sobering influence of external danger. A peace that was truly permanent would be the same as a permanent war. This -- although the vast majority of Party members understand it only in a shallower sense -- is the inner meaning of the Party slogan: WAR IS PEACE.*

and i just know that there is not a single person, a single sentient being, who doesn't cherish safety, and know no one is safe during a war.

*(Orwell's 1984)

war, part 1

this has been a fascinating and disturbing direction my brain has led me into. we've talked about the strong influence of the japanese prints (particularly those of kabuki actors) on the new generation of german poster artists. simplification of image and space, outlines, and a hand-lettered style to the words. (and i only now just have realized that the handlettering blossomed so widely in germany because they already had a whole calligraphy in use in the early part of the century!)

then came world war one. countries around the world utilized the talents of the best illustrators, designers, and poster artists to send whatever message that government wanted to send to its people.

The absence of public unity was a primary concern when America entered the war on April 6, 1917. In Washington, unwavering public support was considered to be crucial to the entire wartime effort. On April 13, 1917, Wilson created the Committee on Public Information (CPI) to promote the war domestically while publicizing American war aims abroad. Under the leadership of a muckraking journalist named George Creel, the CPI recruited heavily from business, media, academia, and the art world. The CPI blended advertising techniques with a sophisticated understanding of human psychology, and its efforts represent the first time that a modern government disseminated propaganda on such a large scale. It is fascinating that this phenomenon, often linked with totalitarian regimes, emerged in a democratic state.

The CPI did not limit its promotional efforts to the written word. The Division of Pictorial Publicity "had at its disposal many of the most talented advertising illustrators and cartoonists of the time," and these artists worked closely with publicity experts in the Advertising Division. Newspapers and magazines eagerly donated advertising space, and it was almost impossible to pick up a periodical without encountering CPI material. Powerful posters, painted in patriotic colors, were plastered on billboards across the country. Even from the cynical vantage point of the mid 1990s, there is something compelling about these images that leaps across the decades and stirs a deep yearning to buy liberty bonds or enlist in the navy. 1

it didn't take very long for something to smack me in the face. these "very american" posters, designed by the likes of edward penfield, cole phillips, and cb falls, looked more like those posters of "our enemy" in this war: germany!

and of course some of the artists enlisted there for this are just those we've discussed so often. we've got lucian bernhard, julius klinger, and julius engelhard, along with others. we'll see more, from all sides, in further posts.

it's all there -- the flat planes of color, the outlines, the lettering, the elongated shapes, and the black. war posters were designed to catch the eye and to deliver an important message quickly, just like a poster advertising anything else. if the powers that be want you to use certain products and not others, if they wanted to employ you to fight, or if they wanted you to make you feel personally liable for your family's very lives, here was their tool.

the things i can never get used to are the tragic ironies. it's ironic if not tragic, that we in the US borrowed for our advantage the very tool of the other side, and often pictured them in a rather unflattering light.

and then there are the tragic. "Julius Klinger was a German artist of Jewish descent who worked for Jugend for several years, from 1896 to 1903, at the beginning of his artistic career. He later went on to be a formative force in advertising art, and ultimately died during World War II, probably at the hands of the Nazis."2

and of lucian bernhard -- his influential style brought him invitations from the united states. "Urban areas became hotbeds of advertising: bold, reductive graphic imagery was necessary to capture the viewer's attention on crowded poster hoardings. Bernhard's Sachplakat epitomized his new form, which also included other kinds of imagery in which unusually bright, yet aesthetically pleasing colors replace more subtle hues. Text was pared to a minimum."

in the early 1920s hitler was substantially increasing his power, so when bernhard, also of jewish descent) received an invitation to teach and work in new york, he made the move. "Bernhard was shuttled around the country to promote his own work and perhaps convince American art directors to consider modern design as an alternative to the overly rendered, often saccharine, painted illustration that represented American practice." 3

apparently, though, the word had already gotten through. artists in america were using the tools of the germans to fight the germans who went on to banish the ones that made the tools in the first place. now just how ironic is that.